The Roi Report U.S.A. annual monthly blog newsletter of the arts.
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The Gift
Card, most popular Christmas item in town. For one reason, if the world doesn't
end this Friday, the most simplistic pleasure is knowing you have money
on a card for an item of interest. I only say interest, because these cards seem
to have appeared to convenience, at disposal in every drug store to mega super department store in retail sales.
Easy to
fold in a card and envelope, and if you're frugal you can spend from $25 and up. These cards are
so popular every franchise offers their own, including Starbucks coffee.
The popularity is that they are common, I picture marketers selling them
among other promotional utilities to enhance brands and packaging, like widgets and websites.
The Gifter
is a promotional to encourage the shopper to buy, discount shops for designer
clothing like Marshalls, Century 21 which offer gift cards that are of main
interest.... Like the movie The Devil Wears Prada, the infomercial sells department stores. I walked into a T.J. Maxx yesterday and purchase an Under Armour exercise suite for under $40 dollars. The Gifter promotional promotes T.J. Maxx, Marshalls and HomeGoods, and they also play the informcerical as a preview in movie theaters.
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Gift Cards are such a hot topic, not only are they appearing allover our presently transcending paperless societies, they also occupy Mac Donald's.
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This New Year shop for the Gift Card, you can purchase them as a prepaid American Express cash card or as your favorite franchise Gift.
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