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Tuesday, December 18, 2012

The Gift Card (THE ROI REPORT JANUARY 2013)



The Roi Report U.S.A.  annual monthly blog newsletter of the arts.

New York, NY 2013, The holidays has plenty meaning, it's the end of a year and beginning of a New Year. Well how do you choose which gift to purchase as a present? Assessing the person seems to raise its question as significant. Ask your person of interest about their interest; hobbies, birthdays anything thing that may inflict a conscious about their desires suiting your gift choice choice to their fulfillment.

The Gift Card, most popular Christmas item in town. For one reason, if the world doesn't end this Friday, the most simplistic pleasure is knowing you have money on a card for an item of interest. I only say interest, because these cards seem to have appeared to convenience, at disposal in every drug store to mega super department store in retail sales.

Easy to fold in a card and envelope, and if you're frugal you can spend from $25 and up. These cards are so popular every franchise offers their own, including Starbucks coffee. The popularity is that they are common, I picture marketers selling them among other promotional utilities to enhance brands and packaging, like widgets and websites.


The Gifter is a promotional to encourage the shopper to buy, discount shops for designer clothing like Marshalls, Century 21 which offer gift cards that are of main interest.... Like the movie The Devil Wears Prada, the infomercial sells department stores. I walked into a T.J. Maxx yesterday and purchase an Under Armour exercise suite for under $40 dollars. The Gifter promotional promotes T.J. Maxx, Marshalls and HomeGoods, and they also play the informcerical as a preview in movie theaters.

The same outfit cost me over $100 dollars across the streets in the Sports Authoritarian. not saying that it's not worth paying Top Dollar for your equipment, but that was a break for an individual like myself who jogs for an hours three times a week. The Sports Authority signed me up for a rewards card and told me when I am ready to purchase, that I should just use the card and as I add points, I gain discounts along the way, so shopping around is positive.

Gift Cards are such a hot topic, not only are they appearing allover our presently transcending paperless societies, they also occupy Mac Donald's. 





This New Year shop for the Gift Card, you can purchase them as a prepaid American Express cash card or as your favorite franchise Gift.


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